Wednesday, 19 May 2010

Al Rawabi milk's gotta lotta bottle


It’s the biggest supermarket controversy since Sainsbury’s threatened to do away with the cardboard cereal box. Small children run away screaming when they see it in Spinneys. And grown adults - some of whom are surgeons, hardened criminals and war heroes - weep openly at the sight of it. Well, at the very least, it’s caused a few mumbled remarks and one or two raised eyebrows over the top of 7Days at breakfast. Of course, it’s Al Rawabi’s all-new design 2 litre plastic milk bottle. 




To say that it’s unconventional is like suggesting Gary Glitter might make a poor Godparent. It stands out from anything on the milk shelves like some kind of cubist sculpture, the sort of thing Picasso might have had knocking around his fridge. Such is its post-modern strangeness, it wouldn't look at all out of place on a roundabout in Fujairah.




This is where it all goes abstract - the hole. Jimi Hendrix probably would have had no problem with this, but anyone with small or slightly weak hands and stubby fingers - the elderly, children, the hung over and Jeremy Beadle - would have problems gripping this for a glug of milk. It's about as ergonomic and user-friendly as an ashtray on a motorcycle. It almost guarantees you get more milk splashed on your kitchen tiles and work surface than you do in your mug of tea, which could lead to tears. As a design concept it's a little, well, semi-skimmed - but, somehow, it has charm.




It took me a while before I realised what it reminded me of. Yes, it's a performing seal. Look how it balances this tennis ball, just like a water-park pinniped. Clever Al Rawabi milk bottle, have a sardine.




Then it struck me, anything the Al Rawabi performing seal can do, the Al Rawabi acrobatic bottlenose dolphin can blow out of the water. What a cheeky little fellow. Intelligent too, you know. I believe this is just the tip of the iceberg, and that we'll discover more about the Al Rawabi 2 litre plastic milk bottle in due course, as it reveals its mysteries to the milk-slurping (and work-surface wiping) public of the UAE.

24 comments:

  1. ahahahahaha! I kind of like it cuz it pours better =D

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  2. can you change the design of new can .Because while we drop the milk to the vessel it will fall out
    Engr.Shameem.S
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  3. A mini Henry Moore for the breakfast table.

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  4. quoting one of the comments on my blog:
    "I saw people show how to use the bottle today at the milk farm open day..."

    They have to show people how to use a milk bottle...great move by Rawabi...

    Anyway since my last rant about this...they've introduced the smaller bottles that are honestly fine to handle but the 2 litre one is just plain useless. My parents still avoid buying them and prefer other brands now. One less customer for Rawabi...

    http://everchanginglanes.blogspot.com/2010/04/new-rawabi-bottle.html

    ReplyDelete
  5. It's good they're trying some radically cool designs and all but what some of us (like me) would truly appreciate is something more eco-friendly? Why not a new twist on the old-fashioned square paper boxes that were a drag to open but much loved nonetheless? You're spot on with the performing seal though. As for me, there's always rice milk. And veganism.

    ReplyDelete
  6. So, to recap, luckyfatima thinks it pours better, sally appreciates its aesthetic quality, stained's parents have turned their back on it and shweta would rather become a vegan than use it.

    The controversy rages...

    ReplyDelete
  7. ...Oh, and expert...well, I'm really not sure what expert is trying to say - although we do have a phone number in case anyone would like to call and get it settled once and for all.

    ReplyDelete
  8. And may the Dubai Guzzler extend a warm welcome to our friends from Finland. You are most welcome, encouraged even, to leave comments about this inspired design...

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  9. The most senseless bottle design in the history of milk bottles - try getting a kid to pour milk on his cereal - even a grown man can't hold it.
    Rawabi just lost a customer that had been loyal for 15 years. Even funnier, their email address doesn't work and nobody answers their phones - clearly they're all trying to find a way to hold their bottles!

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  10. UK Supermarket Sainsbury's has just announced that it will be introducing milk bags into its stores. The bags are much more environmentally friendly than the plastic bottles currently used. With bottled water consumption so high in the UAE, I wonder if we might follow suit?

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